Thursday, 21 July 2011

Fermacell's Green Credentials and Versatility Help Drive Sales Forward

Sustainability has become a ‘by-word’ in the construction industry with architects looking to specify building products which will contribute to the overall BREEAM rating of a building.

According to David Prout, Marketing Managing of dry linings manufacturer Fermacell, the drive towards using materials with ECO friendly credentials has been a major factor in the continued growth in sales of Fermacell.

He says: “In the space of less than a decade the shape of the building sector has changed forever as the drive for sustainability has become the ‘watchword’ for specifiers and is increasingly impacting on materials being independently selected by installers and contractors.”

Fermacell gypsum fibre boards are made from 99% recycled products – 80% gypsum, the remainder cellulose fibres from recyled papers at four state-of-the-art production plants in Germany and Holland.

David Prout commented: “The sustainability qualities of Fermacell have led to increasing numbers of contractors and installers using our dry lining boards in preference to plasterboard.

“Fermacell is simple to install – although the technique is slightly different to plasterboard – and does not need a wet plaster skim to produce a suitable surface for painting. Clearly, the reduction in the need for wet trades – not having to skim and wait a couple of days for the plaster to dry out – can reduce the overall project cost as less skilled labour will be required on site, or at least for as much time.

“Whilst plasterboard can be installed quickly and the initial cost of Fermacell is undeniably more expensive, the benefits that Fermacell offers means that it is ultimately very competitive and a far better option. It is inherently stronger that conventional plasterboard and, as well as its strength and acoustic properties, it also provides fire, high spec impact, racking strength and moisture resistance.”

Improving the living environment was one of the main drivers in Fermacell developing ’Greenline’ - a board designed to tackle the health issue of Volatile Organic Compounds (VOC’s).


VOC’s are potentially harmful gases that can be found in many of today’s materials and products including: building materials and furnishings, paints, lacquers, cleaning compounds, glues and adhesives,” he said.

Launched at this year’s Ecobuild, ‘Greenline’ underlined Fermacell’s commitment to meeting modern construction challenges. The main difference between standard Fermacell and ‘Greenline’ is the addition of a natural additive that absorbs VOCs leaching out of compounds as gases. Not only does ‘Greenline’ reduce hazardous materials like formaldehyde, but also helps remove unpleasant smells such as cigarette smoke.

David Prout concluded: “Greenline is an exciting development which re-enforces Fermcell’s position as an innovative company prepared to tackle and solve challenging issues facing the construction industry.”


Lead inquiries to fermacell@yourresponse.co.uk

For further media information please contact David Prout at Fermacell on 0870 6090306 or 07875 243440; and Paul Shrimpton at PSPR Limited on 0121 354 7311 or 07979 505322.


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